A popular e-commerce company wanted to redesign their mobile navigation across six of their brands. This is the effort
This was a particularly complex project as we needed to design a model that could be adopted across all the six brands, have parity with the existing desktop sites and work for complex merchandising structures.
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Here's the original navigation. Clunky, clunky, clunky.
And Post Redesign
Getting here required digging into mobile analytics, plenty of comparison analysis and gaining a deep understanding of the companies merchandising strategy. I then proposed two navigation models. Further exploration was needed to work out the kinks, identify problem areas, and narrow down the selection to one model; so I developed wireframes and high fidelity prototypes to communicate the design models with our users and business.
I had a great team to brainstorm with
After lots of testing and exploration, the winning model was chosen and development began. In the end, we launched with a greatly improved mobile navigation! Post launch, we ran a couple of A/B tests to validate some of the new features on the design.
Test results supported the new design with flying colors!