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RECIPE APP

Overview

Habit is a “personalized nutrition” startup, which offers a series of at-home blood tests to help steer individuals down the right path. Habit looks at DNA, metabolic rate, and other factors to determine a user’s “profile” (such as a “protein seeker” who would benefit from a high-protein diet) and then sells them meal plans according to that profile type.

About the Project

The "Recipe App" is designed as a companion app to existing Habit apps to help users take the guesswork out off preparing food which adheres to their DNA and biomarkers results. Habit's nutritionists create highly personalized recipes based on the users results.

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Google Design Sprint

(The Google design sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers.) This was one of the first projects where we implemented this sprint process to rapidly ideate, strategize, design, prototype and test with our customers. 

User Journey Mapping 

It was important to put myself in the Users shoes, understand their mood, feel what they are feeling- so we can correctly identify a Users 'moments of pain' and work on mitigating them. So, I created a User journey map leading up to discovering this app and a User mood board to understand where the User is coming from.

Wireframes

From the ideation, I wanted to extract the main pain points, challenges and possible moments of delight to the app more viable and valuable. The main idea here was to get the User quickly and painlessly-

 

1. View their recommended Habits

2. Select a few habits

3. Adjust frequency if needed

4. Act upon the Habit and record it

5. View their progress

Personalized Home Page

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Users arrive at this personalized landing page upon opening the app, which reflects the time of day.

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All the recipes are carefully customized for the users needs by the nutritionists.

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Easy to Follow Recipes

The recipe pages were designed after multiple user testing sessions, so that can user can have easy access to the overview (explaining why the nutritionists chose this recipe for the users), the ingredients and an easy to follow step by step process.

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The final design

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